BMW Malaysia’s longest-serving dealer opens a new, refurbished showroom

BMW Malaysia’s longest-serving dealer opens a new, refurbished showroom

KUALA LUMPUR: BMW Malaysia has a brand new showroom that will be home to a wide range of cars from the brand.

KEY TAKEAWAYS

  • What all car brands will be displayed at the new Seong How Premium Motor's new showroom?

    It will feature models from BMW M, BMW i range along with others. Also, cars from MINI are also part of the dealership’s profile.
  • What are the key features of Seong Hoe Premium Motors showroom?

    The new showroom features - a range of premium customers services like BMW lifestyle, BMW Service, Original Parts & Accessorie, Fast Lane Service, Roadside Assistance, BMW Financial & Insurance Services, and Pickup & Delivery Service.
  • Opened under the wing of Seong Hoe Premium Motors, the brand’s long-term dealer in the Malacca region, it will feature models from BMW M, BMW i range along with others. Also, cars from MINI are also part of the dealership’s profile.

    Seong Hoe Premium Motors

    Also Read: BMW 3.0 CSL nameplate returns for M division’s golden jubilee celebration

    Hans de Visser, BMW Group Malaysia managing director said, “As demand for our highly-desirable premium vehicles continues to expand in tandem with our offerings across all our portfolios, it is a natural progression for us to raise the bar for one of our most important customer touchpoints –our dealerships.

    Seong Hoe Premium Motors new showroom

    “This is to ensure our esteemed customers are able to experience every step of the way for themselves the Premium Ownership Experience. We are especially pleased that Seong Hoe Premium Motors shares in this commitment, continuing to deliver world-class standard service for all our customers in Malacca, and we are confident that the newly refurbished showroom will only represent an enhancement of this experience,” he added.

    BMW Malaysia’s new showroom: Key highlights

    BMW Malaysia’s new showroom: Key highlights

    • Features an updated array of premium facilities and services
    • Built-up space of over 7,000 sq ft
    • Display area for 10 BMW and 3 MINI cars
    • An exclusive MINI showroom on the mezzanine floor
    • A range of premium customers services like BMW lifestyle, BMW Service, Original Parts & Accessorie, Fast Lane Service, Roadside Assistance, BMW Financial & Insurance Services, and Pickup & Delivery Service
    • A dedicated staff of 50 members
    • New Car Handover Lounge
    • Isetta Bar
    • RATC (reception at the car) bay
    • Complimentary internet access
    • BMW AC/DC charging station

    BMW Malaysia’s new showroom: Key details

    BMW Malaysia’s new showroom: Key details

    Address

    Lot 2020, Jalan Semabok, Taman Sinn Semabok

    Timing 

    Monday to Saturday: 8:30am to 5:30pm

    Sunday and Public Holidays: 10am to 3pm

    Loy Suan Chiow, general manager of Seong Hoe Premium Motors said, “We owe it to the support of our loyal and strong customer base, who continue to put their trust in us for over the past four decades in delivering the Premium Ownership Experience. To date, we have successfully delivered over 400 units of vehicles annually, complemented by the highest standards in customer service.

    BMW Malaysia’s new showroom: Facilities

    He further added, “It is a point of pride for us here at Seong Hoe Premium Motors and one that we intend to extend to our newly enhanced dealership, allowing us to better serve our customers in Malacca and the surrounding areas. With impressive success, Seong Hoe Premium Motors is anticipating a market potential of delivering over 1,000 units of BMW and MINI vehicles within the next three years.”

    Also Read: This is BMW M’s most powerful SUV, the XM Label Red

    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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