BMW M celebrates its 50th anniversary with a heritage badge & paint

KUALA LUMPUR: BMW Motorsport, now called BMW M, is a German automaker’s motorsport division dedicated to racing activities. Created in 1972, BMW M reworks the road cars as well, thus creating a dynasty of high-performance M cars. Now, this particular diver-oriented M car creator is all set to celebrate its golden jubilee next year. And to get fans excited, BMW is introducing a special badge for new M cars as well as for regular models with the M Sport package.

The classic BMW Motorsport badge was first introduced in 1973 and was seen dominating racing cars. Designed in a very tasteful fashion, the badge consists of red, blue, and violet segments which encircle the BMW roundel. Customers can place orders starting at the end of January with the emblem decorating the car’s front, rear, and wheel center caps.

What else? In addition to the classic emblem, the company will also be reviving 50 iconic and historically significant BMW M hues for selected models in 2022, i.e., the 50th anniversary year.
Some of the significant paint finishes across various eras of BMW M being - Fire Orange, Dakar Yellow, Macao Blue, Daytona Violet, Imola Red, and Frozen Marina Bay Blue.

Also, the BMW M line-up will be extended with new arrivals like the BMW M2 (based on the latest G42 2 Series coupe and BMW Concept XM) and BMW M3 Touring.

Apart from the new badge and new models, BMW M will be celebrating its 50th anniversary with several well-planned events. For instance, performances planned at the Concorso d’Eleganza Villa d’Este on Lake Como in Northern Italy, the Goodwood Festival of Speed, and Concours d’Elegance in Pebble Beach, USA.

A bit of history …

It was in 1972, that BMW M started as the new motorsport wing of BMW AG, it was composed of drivers, specialists, and engineers. In 1973 with its 3.0-litre CSL coupe, BMW Motorsport GmbH took the racetrack and the car became the most successful touring car by winning six out of seven European Championships.

Over the years, BMW M claimed more titles and victories as well as technical know-how, motivating BMW to make a purpose-built racing car. And so was built the 178 BMW M1.

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