Audi Malaysia has a new distributor, PHS Automotive

KUALA LUMPUR: Earlier today we stumbled upon the news of Audi Malaysia getting a new distributor, PHS Automotive Malaysia (PHSAM).

Key details about official distributor of Audi, PHSAM -

• PHSAM is wholly owned by Porsche Holding Salzburg (PHS), a European automotive specialist and part of Volkswagen Group. Founded in 1947, PHS currently operates in 29 markets including Japan, China, South America, Europe, and South East Asia
• In Malaysia, it will overlook Audi’s wholesale, marketing, and after-sales services
• Holding key positions in PHSAM are its managing directors, Erik Winter and Kurt Leitner. Together the duo will aim to ensure smooth running and success of Audi. In the past, they held a key position (Managing Director) in the Volkswagen Passenger Car Malaysia and were responsible for the expansion of VW's CKD product range in the country
• With the management process already in place, PHSAM’s main focus will be on expanding Audi’s aftersale services and strengthening the existing dealer network. Thus ultimately leading to the brand’s profitable growth & expansion

On taking up the charge of Audi in Malaysia, Erik Winter said, “The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market.”

He further added, “Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand.’’

To this Kurt contributed, “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers.”

Audi Malaysia’s current profile includes a selection of sedans, SUVs, and Sportbacks which customers can check out at Audi Centers in Juru and Glenmarie. Starting Aug 1, 2022 Audi Centre in Setia Alam will join the troop.

Also, starting today all Audi cars purchased will be accompanied by 3-year free maintenance, 5-year roadside assistance, and a 5-year unlimited mileage warranty.

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