All-new Peugeot 408 up for grabs in Korea

KUALA LUMPUR: Back in June 2022, Peugeot unveiled a funky and electrified crossover, the 408, which slots between the 308 hatch and 508 sedan in its lineup. Later, this stylish French car was also previewed at the 2023 Bangkok International Motor Show which sparked the flame of its local arrival anticipation. 

Well, the new Peugeot 408 is in the headlines again and this time it is for Korea. Yes, the crossover is now on sale in the Korean market. 

“The direction in Korea can undoubtedly have a halo effect in other global markets, which is why we swiftly introduced this model in Korea,” said Peugeot CEO Linda Jackson at the launch event.

Adding to that, Jake Aumman, CEO of Stellantis Korea mentioned that, “With the launch of the New 408, we will devote our utmost efforts to promoting the brand and reinforcing its identity in the Korean market." 

Peugeot Korea offers the new 408 in two variants - Allure and GT, priced at KRW 42.9 million (approx RM 149,494) and KRW 46.9 million (approx RM 163,433), respectively. Both variants are powered by the same 1.2-litre three-cylinder turbocharged Puretech engine which is capable of generating a maximum power of 131 PS and a peak torque of 230 Nm. The power is sent to the wheels via an 8-speed automatic transmission.

Depending on the variant, the Korea-spec 408 comes kitted with - 

• Full LED matrix headlights
• LED tail lamps
• Sunroof
• LED ambient lighting
• 10-inch infotainment unit
• 3D instrument panel
• Peugeot navigation system
• Wireless Apple CarPlay & Google Android Auto
• Wireless charging tray
• Heated steering wheel
• Hands-free access and start

• Black Nappa leather seats 
• 10-way power seats front seats with heating function
• Adaptive Cruise Control
• Traffic Sign Recognition System
• Lane Departure Warning System
• Forward Collision Alarm System
• Blind Spot Collision Alarm System
• Auto High Beam Headlamp Control
• Lane Keeping Assist System

Along with launching the Peugeot 408, Stellantis also introduced the Inception Concept electric vehicle in Korea. First showcased at the 2023 Consumer Electronic Show, the Inception Concept offers a glimpse of the brand’s take on future EVs.

 Also read: Malaysia Auto Show 2023: Peugeot e-2008 EV on display, launch later this year