Proton eMAS 7 - 10 best-in-class features

Proton eMAS 7 has finally entered the Malaysian electric vehicle market as the country’s first national EV. This highly anticipated electric SUV appeases enthusiasts not only with its striking looks but also with the amazing array of features it offers.

The Proton EV has plenty of goodies on board which no other EV in this class offers, making it a game changer in the local automotive market.

Here are the 10 standout features of the Proton eMAS 7, but before that, have a look at the EV’s variant and pricing information.

The Proton eMAS 7 is offered in two variants - Prime and Premium, priced at RM 109,800 and RM 123,800, respectively. As for the first 3000 buyers, the automaker is offering an enticing early bird promo, which includes a cash rebate of RM 4,000 discount and six other complimentary goodies worth RM 8,000. 

Time to check out the class-leading features of the Proton eMAS 7 

19-inch aerodynamic alloy wheels 

Best-in-class

While both variants of the Proton EV look very similar on the outside, they come equipped with different pairs of wheels. The base-spec features 18-inch wheels with 225/55 P10 GitiControl tyres whereas the top-spec Premium variant rolls on 19-inch aerodynamic alloy wheels wrapped with 235/40 Goodyear EfficientGrip Performance SUV tyres, which makes the eMAS 7 stand out in its class.

Fully-reclinable front seats

Only-in-class

Not only best-in-class, but the Proton EV also comes with a few only-in-class features. One of which is fully reclinable front seats, redefining comfort and convenience. The seats can be adjusted to a nearly horizontal position, allowing passengers to take a rest or a nap while on long journeys. The reclining seats paired with ergonomic cushioning and leatherette upholstery offer a luxurious and relaxed experience.

2.5k 15.4-inch infotainment unit

Best-in-class

At the centre of the interior dashboard sits a 15.4-inch touchscreen infotainment system. This best-in-class head unit features a high-resolution 2.5K display with crisp visuals and seamless connectivity. It is powered by a chip designed using advanced seven-nanometer technology, ensuring smooth performance and functionality. The system also supports the Proton eMAS app for enhanced convenience and user experience.

Integrated Live Charging Map

Only-in-class

Another feature exclusive to the Proton eMAS 7 in its segment is the Integrated Live Charging Map. This game-changing feature helps EV users to locate the nearest charging stations in real-time. 

Proton has marked over 85% of public charging points (over 1700) on the map, enabling customers to conveniently find a charging station on the go. Live data from Charge Point Operators ensures real-time updates on availability, pricing, connector types, and power levels. It reduces range anxiety and adds convenience for longer journeys.

To make this happen, the automaker joined hands with leading charge point operators (CPOs), including Gentari, JomCharge, chargEV, and DC Handal, Carput Zap and ChargeSini.

Head-up display

Only-in-class

The eMAS 7 also features the windshield head-up display, a feature its competitors don’t have.  It projects essential driving-related information (speed, battery status, navigation direction, etc) directly onto the windshield, so the driver has access to critical data without taking their eyes off the road. 

16-speaker Flyme sound system 

Best-in-class

The EV comes equipped with the best-in-class Flyme Sound System with 16 speakers, offering an immersive high-fidelity audio experience to occupants. Out of these 16 speakers, two are installed within the headrest bringing every note closer to you. The eMAS 7 is the only EV in its class to get this feature.

33 storage compartments

Best-in-class

The SUV has a total of 33 storage compartments thoughtfully distributed throughout the cabin. These include drawers under the rear AC vents and under the rear seats and a tall space beneath the central stack. All these come quite handy to keep essentials such as water bottles, keys, gadgets, and other small knick-knacks. 

The boot space measures 461 litres with rear seats upright and 1,877 litres with rear seats folded down. There is also an extra 51-litre compartment under the boot floor, however, no frunk is provided.

12-in-1 integrated motor

Best-in-class

At the heart of the Proton e.MAS 7 lies the world’s leading 12-in-1 intelligent electric propulsion system. This cutting-edge technology sets a new benchmark in its class by seamlessly integrating multiple functions into a single, highly efficient unit. According to the automaker, the system has an impressive efficiency rating of 90.04%. It helps in utilizing the battery energy in an effective way leading to improved driving range.

​​AEGIS Short Blade Battery

Best-in-class

With a groundbreaking Cell-To-Body battery architecture, the Proton EV comes packed with Geely's new Aegis battery pack. It is a new-gen lithium iron phosphate battery pack, setting new benchmarks in safety, efficiency, and performance for electric vehicles. 

It offers a better energy density (192Wh/kg) and better safety with wet process dual separators. In terms of durability, the battery is designed to last over 1 million km with 3,500 charging cycles. 

This cutting-edge technology integrates innovative technologies like self-fusing surfaces, aluminum insulation, and a robust grid-frame design. This ensures that it can handle fire, impacts, and extreme conditions without the risk of ignition.

256-colour ambient lighting

Best-in-class

For an added touch of personalization and sophistication, the cabin also features the best-in-class 256-colour ambient lighting system. With such a wide spectrum of colours, occupants can set the perfect mood according to their preferences. 

Conclusion

In a nutshell, the eMAS 7 EV is packed with several mind-blowing features one cannot ignore. Really, Proton has not left any stone unturned to make its first-ever electric SUV a big hit. What do you think?

Also read: Proton eMAS 7 EV excels in safety with 5-star rating in ASEAN NCAP