Royal Enfield takes over UK distribution from MotoGB

KUALA LUMPUR: In a move to enhance brand presence in the UK market, Royal Enfield UK has taken over its distribution from MotoGB.

Nine years ago, MotoGB was appointed by Royal Enfield as its third-party distributor and it ran the brand’s operation in the country. The responsibilities included sales and marketing.

Starting next year from 1st May 2023, Royal Enfield UK will take care of UK distribution totally in-house, thus ending its long-term partnership with MotoGB.

In its official statement, the company said, “The Royal Enfield senior leadership team extends sincere thanks and appreciation to MotoGB for their association with the brand over the last 9 years.”

He further added, “The United Kingdom is a key home market for Royal Enfield, having a long legacy of cooperation with India and a rich history. From the foundation of the brand in 1901 to the first UK import sale of India-produced motorcycles in 1977 and the sales growth in recent years with the assistance of MotoGB, Royal Enfield has seen good sales momentum and acceptance in the UK market. We will continue to make investments in the UK localizing our operations and giving our stakeholders the best possible brand experience.”

Arun Gopal, Royal Enfield’s Head of International Business, however, confirmed that the business will continue to grow even with the long-term partnership with MotoGB coming to an end.

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