Royal Enfield now has a new caretaker in Malaysia

KUALA LUMPUR: In Malaysia, Didi Group already has a number of established motorcycle brands under its umbrella such as Harley-Davidson, Vespa, Moto Guzzi, and Aprilia. Well, now the automotive group became the caretaker of a new brand in the country i.e. Royal Enfield, which was earlier held by SNH Bhumi Corp Sdn Bhd.

Didi Group distributes H-D, Vespa, Moto Guzzi, and Aprilia motorcycles through Didi Resources Sdn Bhd.  However, the Royal Enfield bikes will be distributed via Didi Automotive Sdn Bhd.  

On the appointment of a new distributor in Malaysia, Vimal Sumbly, Business Head for APAC markets, Royal Enfield, said, “We are pleased to partner with Didi Automotive for this strategic market. We are confident that their proven success and expertise in the region will synergise well with Royal Enfield’s brand and product experience. With a sharp focus on the middleweight motorcycle segment, we are confident that the new Classic 350 will further fuel our growth and our ambitions”

"At Didi, we always believe in providing the best lifestyle mobility solution by challenging ourselves to deliver the ultimate motorcycling ownership experience. We are very proud to partner with the world’s oldest motorcycle brand in continuous production and further diversify the offerings to motorcycle enthusiasts in Malaysia,” said Rewi Hamid Bugo, Chairman of Didi Group. 

A brief on Royal Enfield’s history

Royal Enfield is one of the oldest motorcycle brands in the world, which started its humble beginnings at the Redditch factory in 1901. It carries on a legacy of building simple, pared-down, authentic classic motorcycles. The company has spent more than 100 years traversing the toughest terrains of the world and created memorable experiences and legendary tales. This year, the brand will celebrate its 120 years of glory.

Also read: New Royal Enfield factory is up and running in Thailand