Harley-Davidson to be a fully-electric brand in the future

Harley-Davidson to be a fully-electric brand in the future

KUALA LUMPUR: Over the past few years, Harley-Davidson has been working on developing its own electric program with LiveWire; which will accompany the brand on its electrification journey.

KEY TAKEAWAYS

  • What are Harley-Davidson's future plans as a brand?

    Harley-Davidson Chairman and CEO, Jochen Zeitz has confirmed that at some point in time, Harley-Davidson will be an all-electric brand.
  • What are some of the e-motorcycles from Harley-Davidson?

    In addition to the S2 Del Mar, Harley-Davidson’s sustainability efforts will be supported by the likes of the S3 and S4.
  • When the LiveWire was first introduced, it carried a hefty price tag of $30,000, however, later the same was substantially reduced to $ 21,999 in 2021. The move came in after Harley-Davidson decided to make LiveWire an independent brand with the original LiveWire sold as LiveWire One.

    Also Read: Harley-Davidson turns 120 years old this year! Celebrations to commence soon

    LiveWire

    Also, it was only last year that Harley Davidson made LiveWire public which even allowed the company to display the product line for its electric brand. One such model is the S2 Del Mar, a middleweight e-bike developed in partnership with KYMCO.

    Apart from the S2, Harley-Davidson’s sustainability efforts will be supported by the S3 and S4.

    Harley-Davidson future plans

    Harley-Davidson Chairman and CEO, Jochen Zeitz said, “At some point in time, Harley-Davidson will be all-electric. But that’s a long-term transition that needs to happen. It’s not something you do overnight. It’s a natural evolution that needed to happen.”

    Are you excited about electric Harley-Davidson motorcycles? Let us know in the comments.

    Also Read: Malaysia gets its most affordable quarter-liter motorcycle, the Aveta VZR250

    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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