KUALA LUMPUR: Messe Frankfurt has strategically expanded into the ASEAN region with the successful launch of Asiabike Jakarta, a spin-off from the renowned Eurobike. Held at the Jakarta International Expo recently, the inaugural event featured over 97 exhibitors from leading two-wheeler companies.

Exhibitors showcased cutting-edge innovations in sustainable mobility, reflecting Indonesia’s commitment to greener transportation solutions. Although primarily a trade show, Asiabike attracted a commendable number of visitors, which, while not as high as Eurobike, was satisfactory for a first-time event in Indonesia's dynamic mobility sector.

Strategic Location Choice

The decision to host Asiabike in Jakarta was strategic, given Indonesia's unique position as the only ASEAN nation with a complete EV value chain—from nickel mining and smelting to EV battery production and assembly. Messe Frankfurt aims to accelerate the development of the e-mobility industry's supply chain by bringing international brands and their latest advancements to Indonesia.

Long-Awaited Event

Reports indicate that Messe Frankfurt Group had considered hosting an exhibition in Indonesia well before the COVID-19 pandemic. Initial plans for Asiabike were formed between 2017 and 2018, but the pandemic delayed its realization until now. The exhibition’s focus on environmentally friendly vehicles aligns with Indonesia's goals of achieving Net Zero Emissions by 2060, making it an ideal market for electric bicycles and e-mobility solutions.

Expanding Horizons

Messe Frankfurt Group plans to extend the Asiabike initiative beyond Indonesia to other key markets, including India and Vietnam, alongside its established presence in China. This broader strategy aims to capitalize on the growing interest in sustainable mobility across the region.

Event Highlights

Asiabike Jakarta’s debut saw more than 10,000 visitors and active participation from 97 exhibiting brands. The event provided a premier platform for forging new partnerships, conducting business deals, and exploring opportunities to accelerate Indonesia’s e-mobility sector. The event's significance was underscored by a visit from Indonesian President Joko Widodo, highlighting the nation’s commitment to sustainable mobility.

Mr. Edward Che, General Manager of Messe Frankfurt (HK) Ltd, emphasized Asiabike Jakarta’s pivotal role in the market. Through their strategic partnerships and the strong backing of Eurobike, they have created an effective platform for global and local industry players to connect and shape the future of the two-wheeler industry.

Exhibitor and Visitor Feedback

Exhibitors’ Feedback

Exhibitors were pleased with the event's outcomes. Mr. Larfey Yu from Zhejiang Datai New Energy Co Ltd highlighted the achievement of their sales targets and the effectiveness of test rides. Ms. Joyce Liang from Zhejiang Taiya Automobile Co Ltd appreciated the vibrant atmosphere and engagement with high-quality customers. Ms. Rini Damayanti from PT John’s Glove Factory valued the insights into local market preferences and found new business leads.

Visitors’ Feedback

Visitors, such as Mr. Yan Erizah from Gerobak Listrik, found the fair successful and valuable for meeting suppliers and exploring business opportunities, particularly in transitioning to e-bikes.

Speakers’ Feedback

Speakers emphasized the importance of the event for fostering international collaborations. Mr. Lu Jinlong from the China Bicycle Association and Mr. Jiang Dezhi from CCPIT Tianjin Sub-Council highlighted the benefits of showcasing products and fostering trade cooperation. Mr. Steven Siek from the Indonesian Chinese Entrepreneur Association noted Indonesia’s favorable environment for investment in the bicycle and electric car sectors.

Industry Insights

The fair also featured a comprehensive fringe programme, including test rides and factory tours, offering attendees hands-on experiences with various two-wheeler products. Industry leaders discussed sustainability prospects, emphasizing the importance of collaboration between Indonesia and well-established markets such as China.

Even Malaysia's very own MIROS was there

Zulhaidi Mohd Jawi, the Director of the Malaysian Institute of Road Safety Research (MIROS), emphasized the importance of understanding the market dynamics in Asia, particularly in the motorcycle industry. He pointed out that the large consumer base and high demand in countries like Indonesia, Thailand, and Vietnam make them key focus areas. Indonesia, in particular, is considered a benchmark due to its significant market potential.

He explained that attending Asiabike Jakarta is crucial for gaining insights into the progress and advancements in these countries. "This is why we focus on countries like Indonesia, Thailand, and Vietnam, given their large consumer base and high demand. Indonesia, in particular, serves as a benchmark for us, which is why we are here at Asiabike Jakarta.".

His focus at the event is on analyzing the supply and industry systems, studying the new models being introduced, and assessing consumer responses. By observing a variety of designs, including small-sized electric bikes and scooter-based EVs, he aims to stay informed about the latest developments in the industry.

Future Prospects

Speakers like Mr. Lu Jinlong from the China Bicycle Association and Mr. Jiang Dezhi from CCPIT Tianjin Sub-Council highlighted the strategic importance of the Asiabike platform for fostering broader trade and investment collaborations. The event also underscored Indonesia’s robust economic structure and market potential, particularly in the bicycle and electric vehicle sectors.

Asiabike Jakarta was strategically co-located with the Periklindo Electric Vehicle Show, dedicated to the development of the EV ecosystem. The synergy between the two shows maximized resource utilization and visitor engagement.

The successful launch of Asiabike Jakarta marks a significant step forward in Messe Frankfurt’s expansion in the ASEAN region. By bringing together international and local industry players, the event has set the stage for future growth and collaboration in the two-wheeler and e-mobility sectors. With plans to extend the initiative to other key markets, Asiabike is poised to become a cornerstone event in the sustainable mobility landscape.

Asiabike Jakarta was strategically co-located with the Periklindo Electric Vehicle Show, an event dedicated to advancing the electric vehicle ecosystem. This collaboration allowed both shows to leverage each other’s resources and technological expertise, enhancing the overall experience for visitors and maximizing the efficiency of their participation. This synergy not only showcased the latest advancements in two-wheeler and electric vehicle technology but also underscored the commitment to sustainable mobility solutions in the region.

Also Read:  Asiabike Jakarta 2024: A pioneering event for Green Mobility in Southeast Asia