VPCM updates ‘Welcome Back’ benefits for coronavirus frontline workers

KUALA LUMPUR: Volkswagen is one of those automakers in the world, which is entirely on its toes at this unprecedented time. Whether it is the production of face masks, donation of medical equipment, or changing the official logo for the spread of social distancing message, Volkswagen has marked its contribution everywhere. 

Along with the nation, the brand is also concerned for its customers. Keeping that in mind, Volkswagen Passengers Cars Malaysia had announced a “Welcome Back” aftersale program under the VolkswagenCares initiative, a few days ago. Under this, the customers can book their service appointments on the company’s official website. Those who will book the appointment within 30 days after the MCO period ends will also get a free Volkswagen merchandise.

Now the firm revised the campaign to acknowledge the contribution of those VW owners who are working as coronavirus frontliners. The new changes of the “Welcome Back” campaign comprise priority booking, complimentary car sanitization, and a 10% discount on the total bill (T&C apply).

To avail of these benefits, the frontliners are required to mention their respective occupational areas at the time of registration, which will be verified by Volkswagen personnel later on. After verification, the additional benefits will be credited into their Volkswagen Cares App wallet, and they will be ready to redeem the benefits for their pre-booked appointment. However, the time-frame is the same as earlier i.e., 30 days after the MCO period.

Moreover, the customers, including frontliners, who are not redeeming their free maintenance service and are not the members of Volkswagen Care Plus, will receive an additional RM 50 engine oil voucher. 

VW says the sacrifice and dedication of these people are valuable, and these benefits are just a small token of appreciation. This kind of gesture will ease some of their burdens and offer peace of mind to the nation’s heroes. For registration and appointment booking, visit the website and download the Volkswagen Cares mobile app for the benefits. 

Such an initiative boosts the customers’ confidence for the brand and makes them believe that it really cares about them.

Also read: Volkswagen eShowroom lets you purchase a car from your home