Volkswagen Malaysia implements new brand design and logo

KUALA LUMPUR: VW Passenger Cars Malaysia has introduced the ‘New Volkswagen’ brand design in the country. The new brand design is built on ‘Vibrant Power’ ethos, and it represents VWs fresh vision and modern attitude.

The new visual language has a strong focus on digital applications and human elements. Also, it is remarkably different from the one presented by the automaker previously. All the visuals are now more colourful and bolder, and it incorporates a vibrancy that is interpreted to the way the automaker is communicated. This also applies to the new brand symbol - its colours, layout guidelines, pictograms, and typography.

The new VW logo is much simpler and modern. It is reduced to its essential elements and is now presented as a design that is two-dimensional, flat, and more digitally adaptable. In place of the iconic brand claim, VW now has a sound logo for the first time in a female voice.

Erik Winter, VPCM Managing Director said, “We have always been digital-first here in Malaysia, having pioneered numerous ground-breaking initiatives, from selling our cars on e-commerce sites to launching our digital showroom. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. The principles of ‘people first, ‘new attitude’ and ‘digital first’ will shape our future direction in better reaching out and creating a new Volkswagen experience for our customers.”

This has been one of the world’s largest rebranding campaigns involving 171 markets and 10,000 dealerships. In Malaysia, a total of 21 VW dealerships will be revamped both inside-out in stages, over the course of the next few months.

All VW Malaysia’s social media channels along with its official website has been revamped as per the new brand design. The website now displays simpler user navigation and accessibility for both mobile and desktop. The user interface includes comprehensive information on the sales and after-sales services, model range, test drive bookings, newsroom and stories section, dealer network information.

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