UMW Toyota Kota Raya short film tries to bring families together

KUALA LUMPUR: The celebration of Ramadan is in full swing in Malaysia, and the different events from big auto brands are a testament to that. We recently heard about UMW Toyota's new Ramadan/Raya campaign based on the 'Bersama Lebih Bermakna' theme. Let's see what it offers?

Kota Raya film

Under this campaign, the company released a short feature film entitled 'Kota Raya'. The details include -

Release date and platform - You can watch UMW Toyota's new feature film on its YouTube and other social media platforms from Tuesday, 26 April 2022 (i.e. today) onwards.

Star cast - Aedy Ashraf and Amerul Afend played the role of Aidil and Fitri, respectively. Toyota Gazoo Racing and Toyota Yaris ambassador Janna Nick also made a cameo as Aqilah in the film.

Plot - The movie highlights the importance of family with a special focus on the past two years' travel restrictions. It portrays the struggles of millennials while telling the significance of a deeply rooted sense of family and togetherness. 

'Pandu Uji dan Menang Duit Raya’ contest

UMW Toyota also invites the enthusiasts to take part in the 'Pandu Uji dan Menang Duit Raya' contest under the new campaign. The terms & conditions are as follows -

• You need to take a test drive for taking part in the contest that will give a chance to win 'duit raya' worth RM 100
• On successful booking after the test drive, you will get the title of "soon-to-be Toyota owner" with a chance to receive RM 200 'duit raya'
• A total of 30 winners will be selected every week
• The contest will last till May 1, 2022

Ramadan Weekender

Under the campaign, the company also organised the Ramadan Weekender at all its outlets recently, in which over 4,000 Toyota customers enjoyed great 'bulan puasa' deals and other value-added offers. Many visitors marked the celebration as one of the many post-pandemic celebrations this year.

While explaining the importance of celebration, President of UMW Toyota Motor, Ravindran. K said, "Hari Raya Aidilfitri celebrations this year will definitely be more joyful as everyone will have the opportunity to 'balik kampung'. We at Toyota are looking forward to welcoming our customers to all our service centres, as they bring in their cars for servicing, prior to making the journey back to their kampungs. It is important to be with family during times like these, and since there has been no 'balik kampung' exodus for the past two years, it will be wonderful to see everyone with their families once again."

So, are you excited to spend valuable, quality time with your family this festive season?

Also read: More racing series added under the Toyota Gazoo Racing banner