Top rivals of the upcoming Proton e.MAS 7 EV

Top rivals of the upcoming Proton e.MAS 7 EV

A new chapter in the Malaysian electric vehicle market is set to begin with the launch of the Proton e.MAS 7 EV, marking a significant step towards sustainable mobility in the country. Jointly developed with Geely, the e.MAS 7 is a C-segment SUV built on the advanced Global Modular Architecture (GMA) platform.

KEY TAKEAWAYS

  • How much does the Proton e.MAS 7 cost?

    The estimated price tag of the Proton e.MAS 7 reads RM 120k.
  • When will the Proton e.MAS 7 launch?

    The Proton e.MAS 7 will launch in Malaysia by the end of 2024.
  • Who will handle the distribution of the Proton e.MAS EVs?

    The distribution of the Proton e.MAS EVs will be held by the brand’s subsidiary, PRO-NET.
  • Tested by Malaysians for Malaysians, the Proton EV has gone through over 700,000 man-hours and 10 million kilometres of testing, ensuring it is ready for the road and safe to drive. It is designed to cater to the needs of modern Malaysian consumers, providing a perfect blend of spaciousness, practicality, and versatility. 

    The bookings of the Proton e.MAS 7 are now underway in Malaysia with the launch slated to be held by the end of this year. It is offered in two variants - Prime and Premium, with an estimated price starting at RM 120k. In today’s article, we will be comparing the upcoming Proton EV with the top-selling non-national EVs in Malaysia, giving prospective buyers a glimpse of how the first-ever Malaysia EV stacks up against the competition.

    As per the vehicle sales report 1H 2024 released by the Malaysian Automotive Association, the top-selling electric cars in Malaysia are - BYD Seal, Tesla Model 3, BYD Atto 3, BYD Dolphin, and BMW iX2. However, if we consider the dimensions as well as prices, the Proton e.MAS 7 rivals the likes of the Neta X, GAC Aion Y Plus, Leapmotor C10, and Chery Omoda E5.

    Proton e.MAS 7 vs Rivals: Price

    Models 

    Price 

    Proton e.MAS 7

    RM 120,000 (Estimated)

    Neta X

    RM 119,888 - 135,888

    GAC Aion Y Plus

    RM 119,800 - 135,800

    Chery Omoda E5

    RM 146,800

    BYD Atto 3

    RM 149,800 - 167,800

    Leapmotor C10

    RM 149,000

    As evident from the above table, the Proton e.MAS 7 is competitively priced at around RM 120,000, positioning it as an affordable option in comparison to its rivals. The Chinese EVs, like the GAC Aion Y Plus, and Neta X, offer similar pricing, while models like the BYD Atto 3, Leapmotor C10, and Chery Omoda 5 are priced higher. Thus, the Proton EV has the potential to attract budget-conscious buyers looking for a homegrown EV option.

    Proton e.MAS 7 vs Rivals: Dimensions

    Specs

    e.MAS 7

    Neta X

    Omoda E5

    Atto 3

    C10

    Aion Y Plus

    Length 

    4,615 mm

    4,619 mm

    4,420 mm

    4,455 mm

    4,739 mm

    4535 mm

    Width 

    1,901 mm

    1,860 mm

    1,830 mm

    1,875 mm

    1,900 mm

    1870 mm

    Height 

    1,670 mm

    1,628 mm

    1,590 mm

    1,615 mm

    1,680 mm

    1650 mm

    Wheelbase 

    2,750 mm

    2,770 mm

    2,630 mm

    2,720 mm

    2,825 mm

    2,750 mm

    In terms of dimensions, the Proton e.MAS 7 stands out with its competitive size. It is slightly shorter than the Neta X and Aion Y Plus, but longer than rivals like the Omoda E5 and Atto 3. With a width of 1,901 mm, the electric vehicle promises to offer a spacious cabin, outperforming the Neta X and Omoda E5. The 2,750-mm wheelbase ensures ample interior space, slightly shorter than the C10, which has the largest dimensions in the bunch.

    Proton e.MAS 7 vs Rivals: Power and Range

    Specs

    e.MAS 7

    Neta X

    Omoda E5

    Atto 3

    C10

    Aion Y Plus

    Drivetrain

    FWD

    FWD

    FWD

    FWD

    RWD

    FWD

    Power

    218 PS

    163 PS

    201 PS 

    201 hp

    218 PS

    204 PS

    Torque

    320 Nm

    210 Nm

    340 Nm

    310 Nm

    320 Nm

    225 Nm

    0-100 kmph

    6.9 sec

    9.5 sec

    7.6 sec

    7.3 sec

    7.5 sec

    8.5 sec

    Battery

    60.22 kWh

    62 kWh

    61 kWh

    60.48 kWh

    69.9 kWh

    63.2 kWh

    Range

    410 km

    480 km

    430 km

    480 km

    424 km

    430 km

    The Proton e.MAS 7 is powered by a single electric motor delivering a maximum power of 218 PS and a peak torque of 320 Nm of torque, enabling the EV to hit the century sprint in 6.9 seconds. With these numbers, the Proton model outperforms rivals like the Neta X and Aion Y Plus. 

    It uses Geely’s Aegis short-blade lithium iron phosphate battery offering a range of 410 km, which is competitive but slightly lower than the Neta X and Atto 3. 

    Notably, the C10 is the most powerful EV in the group with 218 PS, while the Neta X and Atto 3 lead in range at 480 km. Overall, the e.MAS 7 strikes a good balance of power and range.

    Proton e.MAS 7 vs Rivals: Features

    The upcoming Proton EV is a well-equipped EV offering a suite of high-end features to customers. Some of the worth mentioning bits are - automatic LED headlamps, active high beam control, pop-out door handles, a  15.4-inch infotainment unit, a 10.2-inch digital instrument cluster, a 16-speaker sound system, automatic air conditioning system, a panoramic sunroof, a wireless phone charging pad, and advanced driver-assistance systems.

    Similar to the e.MAS 7, other EVs in the question also come packed with several modern creature comforts, making the competition quite intense.

    Conclusion

    In conclusion, the Proton e.MAS 7 is set to cause a stir in Malaysia's EV market with competitive pricing, advanced features, and strong performance. It will also benefit from Proton’s expansive sales network and strong brand loyalty, helping it stand out against formidable Chinese rivals. 

    Also read: Proton e.MAS 7: Top 7 reasons this new EV is turning heads!

    Contents

    Sippi Vig

    Sippi Vig

    Sippi is a versatile writer and specializes in crafting both blog articles and site content for the automotive industry. Her strong analytical skills help in curating articles backed with stong number analysis for our audience. She enjoys reviewing the latest cars/models and describing new technologies. She holds a master of business administration degree in finance and marketing. When she’s not working, she enjoys travel, adventure, reading, and gardening.

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