Stellantis Malaysia opens new Peugeot showroom in Subang Jaya

KUALA LUMPUR: Stellantis Malaysia officially took over the sales and distribution of Peugeot vehicles from Bermaz Auto Alliance earlier this year. Today, the company inaugurated its first dealership under the leadership of Jamie Francis Morais. Named Peugeot Subang Jaya, the brand’s latest dealership is managed by Allure Auto Sdn Bhd and is located in the vibrant area of Taipan USJ.

The key highlights of the new Peugeot sales outlet are as follows - 

• Peugeot Subang Jaya features a spacious display area that can showcase four Peugeot vehicles simultaneously.
• There is also one designated vehicle delivery bay for handing over new vehicles to customers.
• Designed with a modern aesthetic, the new Peugeot showroom aligns with the brand’s latest corporate identity and is staffed by trained sales consultants.
• It also incorporates an interactive 3D configuration tool allowing customers to customise their vehicle visually.

While Peugeot Subang Jaya currently operates as a 1S dealership, Allure Auto Sdn Bhd will be soon converting into a 2S centre offering both sales and aftersales services. The service centre is 70% complete and is expected to become operational by the end of the third quarter of this year. Peugeot Subang Jaya service centre will be situated a short distance from the showroom, specifically in the USJ 1 area. 

However, until the new service centre becomes fully operational, Allure Auto Sdn Bhd will work closely with the nearest authorised Peugeot dealers to address any technical issues that may arise with customer vehicles.

Jamie Francis Morais, Managing Director, Stellantis Malaysia said, "Part of our strategy in strengthening our presence, growth and foothold in Malaysia involves expanding our dealership network. Allure Auto represents a milestone in our journey to have 30 dealerships in our network by end-2024. Stellantis Malaysia is committed to delivering top-tier brand and ownership experience to our customers, and we welcome Allure Auto to the PEUGEOT family as they play a pivotal role in delivering the PEUGEOT experience.”

Mr Lai Choong Yik, Director of Allure Auto said, “We are excited to partner with PEUGEOT Malaysia to bring world-class automotive experience to the Subang Jaya and USJ community. We chose Subang Jaya because of its vibrant, high population and family-centric community. This area is known for its strategic central location and people who appreciate quality and innovation, which perfectly aligns with what PEUGEOT stands for. Our team aims to provide exceptional service, and we look forward to serving them better with the launch of our 2S service centre later this year.”

Also read: Cycle & Carriage partners with Stellantis Malaysia, to sell Peugeot and other Stellantis vehicles