Proton R3 launched a new range of engine oils and merchandise

KUALA LUMPUR: The motorsports division of the home-grown automaker Proton, R3, has come up with a new range of lubricants and apparel. Reconnecting with fans and expanding the brand’s reach are the main ideas behind launching the new range. It is marketed by Proton Global Services (PGS), which is a fully owned subsidiary of Proton Edar.

Let’s talk about the lubricants first. The new range of R3’s Premium Genuine Oils is developed in association with Petronas. It is available in fully-synthetic and semi-synthetic formulations, which are developed from the latest Etro 6+ base oil. These ensure better performance for the current generation of direct-injection turbo charged engines by fighting excessive heat.

The new R3 Premium Genuine Oil range meets the highest levels of certification by the American Petroleum Institute (API), with SP and SN Plus ratings.

Priced at RM 208 (4-litre bottle), the P1 is a fully synthetic engine oil (SAE 5W-30) that comes with API SP certification. The P2, on the other hand, is semi-synthetic engine oil (SAE 10W-30) carries an API SN Plus certification. Its 4-litre bottle retails for RM 158. The introductory prices of the two engine oils are RM 178 and RM 128, respectively, which are valid till April 30, 2022.

Moving to the merchandise, the company offers a new range of t-shirts and caps that are priced between RM 49 and RM 60. You can check out the whole range at Premium Merchandise Partner locations.

“The launch of our new R3 Premium Genuine Oil range and merchandise products is the first step in R3’s rebranding journey. They will be sold to the public via our Premium Merchandise Partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build our connections with R3 fans,” said Lee Yeet Chuan, Chief Executive Officer, Proton Global Services.

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