Proton introduces new Operational Excellence initiative for better service delivery

Proton introduces new Operational Excellence initiative for better service delivery

KUALA LUMPUR: Proton's commitment to customer satisfaction has taken a step forward with the introduction of the Proton Operational Excellence (POE) programme. The unveiling event of the new initiative was held during a media tour at Proton's authorised dealer, The Apple Auto Services & Tyres in Bangi. 

KEY TAKEAWAYS

  • What is the Proton Operational Excellence program?

    The Proton Operational Excellence program is a strategic initiative by Proton aimed at enhancing various aspects of its operations, including service processes, technician competencies, and brand trust.
  • How will the POE program be implemented?

    Proton will initially launch the POE program in 13 pilot outlets. Following the pilot phase, it will be progressively extended to include all 3S and 4S facilities across the nation.
  • The event was graced by the presence of Roslan Abdullah, CEO of Proton Edar Sdn Bhd, Edmund Lim, Vice President for Sales and after Sales, and Wan Hazran Wan Mustafa, After Sales Director.

    Proton Operational Excellence

    The innovative POE program is designed to improve the operational performance of the brand’s service centres and ensure excellence in customer interactions. The key focus areas include high-quality service processes, technician proficiency, integration with future dealer management systems, and cultivating brand trust. 

    The initiative reflects Proton's proactive approach to continuous improvement, reinforcing its position as a forward-thinking and customer-centric automotive brand. It aims to provide a swift and efficient issue resolution to customers with the following strategic measures -

    • Securing preferred appointment dates
    • Aligning service processes with customer needs
    • Comprehensive training programs for technician development. 

    Proton Operational Excellence

    The automaker will first roll out the new POE programme in 13 pilot outlets. Following the pilot phase, it will be progressively extended to include all 3S and 4S facilities across the nation.

    Proton has experienced significant changes, including network rationalisation and expansion of parts warehouses. It recently inaugurated two new warehouses in Peninsular Malaysia, along with a new warehouse in Kuching. A new warehouse in Kota Kinabalu is also scheduled to open soon.

    Also read: Proton reveals November 2023 sales report; YTD shows a growth of 12%

    Sippi Vig

    Sippi Vig

    Sippi is a versatile writer and specializes in crafting both blog articles and site content for the automotive industry. Her strong analytical skills help in curating articles backed with stong number analysis for our audience. She enjoys reviewing the latest cars/models and describing new technologies. She holds a master of business administration degree in finance and marketing. When she’s not working, she enjoys travel, adventure, reading, and gardening.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Proton Car Models

    • Proton Saga
      Proton Saga
    • Proton X50
      Proton X50
    • Proton S70
      Proton S70
    • Proton Iriz
      Proton Iriz
    • Proton Persona
      Proton Persona
    • Proton X90
      Proton X90
    • Proton X70
      Proton X70
    Proton Cars Price

    You might also be interested in

    • News
    • Featured Stories
    • Upcoming
    • Proton e.MAS 7 ev
      Proton e.MAS 7
      RM 120,000 Expected Price Kuala Lumpur
      Expected Launch Dec, 2024 Alert Me When Launched

    Latest Proton Car Videos on Zigwheels

    Zigwheels
    • 2024 Proton S70 Review - Best bang for buck compact sedan?
      2024 Proton S70 Review - Best bang for buck compact sedan?
      26 Jun, 2024 .
    • 2024 Proton X90 Premium Part-3
      2024 Proton X90 Premium Part-3
      19 Mar, 2024 .
    • 2024 Proton X90 Premium Part-2
      2024 Proton X90 Premium Part-2
      19 Mar, 2024 .
    • 2024 Proton X90 Premium Part-1
      2024 Proton X90 Premium Part-1
      19 Mar, 2024 .
    • 2019 Proton Persona now looks much better designed | EvoMalaysia.com
      2019 Proton Persona now looks much better designed | EvoMalaysia.com
      13 Nov, 2019 .
    • FIRST DRIVE: 2019 Proton Persona facelift quick review
      FIRST DRIVE: 2019 Proton Persona facelift quick review
      13 Nov, 2019 .
    • 2018 Proton Perdana 2.0 Start-Up and Full Vehicle Tour
      2018 Proton Perdana 2.0 Start-Up and Full Vehicle Tour
      13 Nov, 2019 .
    • New Proton Perdana Review! See why it's my pick for a perfect all-rounder!
      New Proton Perdana Review! See why it's my pick for a perfect all-rounder!
      13 Nov, 2019 .
    • Hi Proton Iriz! You handsome little hatch! - AutoBuzz.my
      Hi Proton Iriz! You handsome little hatch! - AutoBuzz.my
      13 Nov, 2019 .
    • 2019 Proton Iriz facelift First Look - AutoBuzz.my
      2019 Proton Iriz facelift First Look - AutoBuzz.my
      13 Nov, 2019 .
    Latest Proton Car Videos

    Compare

    You can add 3 variants maximum*