Proton eMAS 7 officially launched: From RM106k for first 3,000 buyers

KUALA LUMPUR: Proton has officially entered the electric vehicle (EV) segment and launched its much anticipated eMAS 7.

Priced from RM105,800, this all-electric SUV signals the national automaker’s commitment to electrification. This is of course a special launch price for the first 3,000 customers as Proton has provided a RM4,000 rebate.

They didn't stop there either, because as part of the launch celebrations, Proton has also introduced six sweeteners to help you transition towards the EV life. The six  complimentary package includes:

1. Power Home - Which provides you with a complimentary 7kW Home Charger worth RM1,500.
2. Power Plus - Complimentary V2L Adaptor worth RM500.
3. Power Financing - Ultra-Low 1.98% Interest rate.
4. Power Online - 5 - Year Unlimited Internet data worth RM1,800.
5. Power Exchange - Proton Owner trade-in rebate from Carsome worth RM1,200.
6. Power Thru - 6 Year Unlimited Mileage Vehicle Warranty and 8 year 160,000 high voltage battery and components warranty.

Proton says the package has a total worth of up to RM8,000, and all of this is complimentary for the first 3,000 buyers

Once that has been surpassed, the prices revert back to RM109,800 for the Prime variant and RM123,800 for the Premium variant.

With two trims available – Prime and Premium – the eMAS 7 offers Malaysian drivers an efficient, high-tech, and stylish option in Malaysia’s growing EV market.

Also Read: Proton eMAS7 test drive: Does it have the brand's signature ride and handling excellence?

Performance & Features: Cutting-Edge Meets Practicality

No matter which variant you go for, the Proton eMAS 7 is equipped with a powerful front-mounted electric motor producing 218 PS and 320 Nm of torque, delivering a brisk acceleration from 0-100 km/h in 6.9 seconds and a top speed of 175 km/h.

Both trims feature Vehicle-to-Load (V2L) capability, allowing the vehicle to serve as a portable power source – perfect for outdoor adventures or emergencies.

Feature Highlights

The eMAS 7 comes loaded with modern amenities, blending practicality, style, and advanced safety features:

• Exterior Features: LED headlamps with auto high beam, flush door handles, roof rails, rain-sensing wipers, and heated, powered side mirrors.
• Interior Tech: A 10.2-inch digital driver display and a 15.4-inch infotainment touchscreen.

• Comfort & Practicality: Leatherette seats, a six-way power-adjustable driver’s seat, single-zone climate control with an N95 filter, and rear air vents.
• ADAS: Advanced Driver Assistance Systems (ADAS) include adaptive cruise control, automatic emergency braking, lane-keeping assist, and a 360-degree camera.

Colour Options: Choose from five striking exterior colors – Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White – paired with an elegant Indigo Blue cabin interior.

Prime vs Premium: What’s the Difference?

The Proton eMAS 7 is available in two variants – Prime and Premium – offering unique features, battery sizes, and performance capabilities.

Battery & Range

• Prime: 49.52 kWh LFP battery with 345 km WLTP range.
• Premium: 60.22 kWh battery offering an extended 410 km WLTP range 

Both trims support 11 kW AC charging, but DC fast-charging capabilities differ:

• Prime: Maxes out at 80 kW, charging 30%-80% in 20 minutes.
• Premium: Handles up to 100 kW, also achieving 30%-80% in 20 minutes.

Wheels & Tyres

• Prime: 18-inch wheels with 225/55 Giti tyres.
• Premium: Upsized 19-inch wheels with 235/50 Goodyear tyres for a more commanding presence and better handling.

Premium-Only Features: A Touch of Luxury

The Premium variant stands out with exclusive features tailored for those seeking a premium experience:

• Panoramic Sunroof and powered tailgate.
• Windshield-projected head-up display (HUD).
• Memory and ventilated front seats, plus a four-way power-adjustable passenger seat.
• 256-color ambient lighting for added interior refinement.
• 16-speaker premium audio system (Prime offers six speakers).
• Active grille shutters for enhanced aerodynamics.

Proton eMAS 7: A Game-Changer for Malaysia’s EV Market?

As Proton’s first-ever EV, the eMAS 7 represents a pivotal step toward sustainability in Malaysia, offering a competitive price point and a rich feature set.

Whether you opt for the versatile Prime or the feature-packed Premium, the eMAS 7 is poised to make a significant impact in Malaysia’s rapidly expanding EV landscape.

Now available for purchase nationwide, the Proton eMAS 7 marks the beginning of a new era for the national automaker. Stay tuned for more updates as Proton continues its journey into electrification.

Here’s a summary of the main differences between the e.MAS 7 Prime and e.MAS 7 Premium:

Feature	e.MAS 7 Prime	e.MAS 7 Premium
Battery & Range	49.52 kWh, 345 km (WLTP), 410 km (NEDC)	60.22 kWh, 410 km (WLTP), 470 km (NEDC)
Charging	80 kW DC, 20 min (30-80%), 4.9h AC	100 kW DC, 20 min (30-80%), 6.1h AC
Kerb Weight	1,662 kg	1,765 kg
Tires	225/55 R18 Giti	235/50 R19 Goodyear
Exterior Features	No Panoramic Sunroof, Power Tailgate, Active Grille Shutter	Panoramic Sunroof, Power Tailgate, Active Grille Shutter
Interior Features	6-way power driver’s seat, leatherette seats	4-way power passenger seat, ventilated seats, ambient lighting, HUD
Comfort & Convenience	6 speakers	16 speakers
ADAS Features	No Front Radar	Front Radar for enhanced safety
Infotainment	Flyme Auto, 15.4-inch 2.5K touchscreen	Flyme Auto, 15.4-inch 2.5K touchscreen

 

Also Read:  Is Proton e.MAS 7 the eco-friendly drive Malaysians have been waiting for?