Proton e.MAS 7: Top 7 reasons this new EV is turning heads!

Proton has finally opened the ordering books for its first-ever electric vehicle, the e.MAS 7, which marks a significant leap in Malaysia's automotive landscape. This groundbreaking EV has been generating a lot of excitement among car enthusiasts and buyers seeking an affordable and eco-friendly ride. So, let's talk about the top seven reasons why the upcoming Proton EV is turning heads.

Reasons why the Proton e.MAS 7 stands out?

Competitive pricing 

As price is typically the first factor a buyer considers when purchasing, the Proton e.MAS 7 appears quite competitive in this regard. The EV is estimated to price around RM 120,000, making it more affordable than competitors like the BYD Atto 3 and Neta X.

To make the offer even more attractive, Proton has introduced a “Pioneer Privilege Deal” for those who pre-book the vehicle before its official launch. This deal includes a RM 500 rebate and a gift pack valued at RM 1,000.

Impressive performance

Another factor that makes the Proton EV interesting is its impressive performance. The e.MAS 7 is powered by a front-mounted electric motor that generates a maximum power of 218 PS and a peak torque of 320 Nm. The grunt is enough to propel the EV from zero to 100 kmph in  6.9 seconds, making it the Proton’s fastest-accelerating car. The top speed is rated at 175 kmph. 

Notably, the Proton e.MAS 7 features a sleek design that contributes to its aerodynamics, achieving a drag coefficient value of 0.275. That means the vehicle experiences lower wind resistance than a bullet, enhancing its efficiency and overall performance while driving at high speeds. 

Long-lasting battery

The EV draws power from a lithium iron phosphate (LFP) battery pack using Geely's Aegis "short blade" cells, which can last for around one million km with minimal impact on range. It retains 90.5% of its health even after 921 complete charge cycles, equal to 400,000 km. This means less worry about battery wear and replacement, making it a reliable and cost-effective choice. 

Speaking of the battery’s range, the Proton e.MAS 7 Prime trim comes with a 49.52-kWh battery, offering a range of 345 km (on the WLTP cycle). The top-spec Premium variant gets a bigger 60.22 kWh unit with 410 km range.

Massive infotainment display

The first Malaysian-brand EV is kitted with a massive 15.4-inch 2.5K central touchscreen display. It is powered by Flyme OS, provided by Meizu, a Chinese smartphone manufacturer recently acquired by Geely. The system integrates a 7nm automotive-grade SoC processor that promises smooth operation, according to Proton. It offers control over various functions, including ADAS settings, drive mode, panoramic sunroof, and climate.

e.MAS App integration

Offering the customers an enhanced ownership experience is a dedicated e.MAS App, just like the one we get with smart EVs distributed by Proton’s subsidiary Pro-Net. This innovative app serves as a comprehensive tool for managing various aspects of the vehicle, from the moment of booking to daily use.

Just after booking the Proton e.MAS 7, customers can track the booking status of their upcoming EV. The EV owners can schedule vehicle services directly through the app, get access to Malaysia's EV charging network for quick location of charging stations, and monitor battery levels, and receive notifications when charging is complete. 

Multiple storage spaces

With an aim to meet the diverse needs of its users, Proton has thoughtfully incorporated a total of 33 storage spaces inside the e.MAS 7, touted as the best-in-class. The boot capacity is 461 litres, which is expandable up to a substantial 1,877 litres when the rear seats are folded down. A 51-litre underfloor storage space is also available in the boot

The automaker has also provided a unique 10.8-litre “hidden bridge” storage compartment inside the cabin, which is quite handy for storing smaller items like charging cables, wallets, or sunglasses.

ADAS and HUD

For the first time, Proton has provided Level 2 Advanced Driver Assistance Systems in the base-variant of a model. The Proton e.MAS 7 Prime comes with an extensive package including features like intelligent cruise control, autonomous emergency braking, lane keeping assist, lane departure prevention, lane change assist, blind spot monitor, rear cross-traffic alert, door open warning, and traffic sign identification.

The top-spec Premium variant takes safety and convenience to the next level with a head-up display (HUD). This advanced system projects important driving information directly onto the windshield, reducing distractions and improving situational awareness.

Conclusion 

To wrap it up, the Proton e.MAS 7 is definitely a game changer in the Malaysian EV market.  With its great price, ample storage, durable battery, and smart tech features, the EV is built to impress. 

Also read: From Saga to S70 - Proton sedans winning the hearts of Malaysians