Maserati’s Global Restructuring: New Overseas Region added with Hamdy Elshantoury at the helm

KUALA LUMPUR: The Italian luxury carmaker Maserati has announced a restructuring of its global business with the introduction of a new Overseas Region. Taking the helm as the leader of the newly established region is Hamdy Elshantoury, who assumed the role on January 1, 2024.

Maserati's revamped business structure now encompasses five regions, each playing a pivotal role in the brand's global presence. These regions include the well-established US & Canada (North America), Europe, China, Japan & Korea, and the new Overseas Region. A dedicated marketing team is in place to serve as a central hub for partners and the dealer network, facilitating day-to-day activities and initiatives.

The company’s decision to introduce the Overseas Region aligns with its commitment to serving diverse markets. The goal is to leverage the growth opportunities and cater to varying business structures. The leadership team of the new region will be headquartered in Modena, Italy, ensuring close connections with central management for efficient support and decision-making. However, the market management team will remain in the region with close contacts in their countries.

The company has also assigned responsibility for the SEAP & India markets to Wong Yi Mui Wallace and East Europe and Latin American markets to Marco Spadaro.

Upon this global restructuring, Davide Grasso, Maserati CEO: “We are pleased to begin the year with the announcement of a new global region and the appointment of Hamdy Elshantoury as its head. Maserati operates in more than 70 markets around the world and the creation of a fifth region confirms the intention to give our business an even more precise configuration at a global level, to better cover and respond to individual market requirements, and to give each area the attention it requires to improve its development and efficiency.” 

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