Kia's brand relaunch event scheduled for Jan 6

Kia's brand relaunch event scheduled for Jan 6

KUALA LUMPUR: It has been a while since we are hearing about Kia's new logo and slogan, with certain images also accompanying the reports. However, nothing was official as Kia continued with the same old brand identity. It's all going to change soon, as Kia Motors have posted a video on their Facebook handle that shows scenic natural beauty in the background with the screen constantly read 'A New Journey Begins' followed by 'Live on 06 Jan 2021 10 AM (GMT).

Kia new logo

Kia's new logo first made its appearance in March 2019 on the Imagine Concept, however, back then it didn't receive the needed attention. In terms of aesthetics, the new logo is much cleaner and comes with a better script. Once official, Kia's new logo is expected to appear on five new or redesigned cars that the company plans to launch in 2021. For instance, the all-new Sonata, 2021 Kia Sorento PHEV, next-gen Sportage, Kia K8, and others.

Kia Cadenza/K7

As for the new slogan, we hear that the current ‘The Power To Surprise’ phrase will be replaced by ‘Movement that Inspires’. As that’s what Kia recently trademarked at the Korean intellectual property office.

Kia new slogan

Apart from a revised band identity, Kia has other big plans too, like scoring high in the EV department. As per automaker's Plan S strategy, at least eleven electric cars will be a part of its lineup. Furthermore, by 2025, it aims 20 percent of its worldwide sales come from EV.

Also Read: Seven new BEVs by 2027, says Kia

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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