It’s time to spot the new “KIA”!

KUALA LUMPUR: Kia will debut its fresh logo before the end of the year. The new Kia logo first premiered on the Imagine concept unveiled by the car manufacturer at last year’s Geneva Motor Show. The logo is more stylish than the one we’ve grown familiar with and features more stylized K, I, and A letters that are joined together. Kia logo on the Imagine concept car uses stark, angular lines for the strokes in each letter. The upper part of the “K” attaches to the top of the “I”. The bottom of the “I” connects to the lower part of the stylized “A”. A more angular look to the existing emblem is what we expect to see.

"The new emblem is similar to the one at the Imagine concept car, but it will look a bit different," Kia Motors President Park Han-woo told South Korea's Motorgraph. The new badge would allegedly begin appearing on vehicles in October.

In December 2019, the Korea Intellectual Property Rights Information Service published a trademark request from Kia that showed the new logo (above). Images depicted the logo to be both in red and black colors. There's a rumor that the company might reserve the new insignia for hybrid and electric models, but we cannot make a stated fact on that until any official announcement is received.

As for the Kia Imagine Concept, Kia’s European chief operating officer Emilio Herrera recently said that a new production vehicle is set to arrive in 2021. The Imagine concept car debuted at the 2019 Geneva Motor Show as the brand's concept for an electric crossover. It featured a coupe-inspired exterior shape, and the company covered the body in six layers of chrome silver paint. Inside, there was an array of 21 screens on the dashboard. It remains to be seen how closely the production model will resemble the concept, though it is unlikely to feature the design floating center console and 21 high-resolution displays across the dashboard.
It will be interesting to see which new Kia’s model will be the first one to adopt the re-invented logo.

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