Isuzu remains Malaysia’s top-selling truck brand in 2022

KUALA LUMPUR: While Isuzu is growing year-on-year in the passenger vehicle space in Malaysia, the automaker’s success in the commercial vehicle category is phenomenal. The Japanese brand has been leading the segment for many years and in 2022 as well it continues to hold its market-leading position strongly.

The combined retail sales of the company in 2022 was 6,546 units, including light, medium, and prime mover trucks. With that, Isuzu not only clocked the highest sales mark but grabbed the position of Malaysia’s top-selling truck brand for the 9th consecutive time with the top-selling light-duty truck for the 13th time.

Chief Executive Officer of Isuzu Malaysia Sdn Bhd Shunsuke Okazoe said, “All of us at Isuzu Malaysia are extremely honoured and privileged to have retained the top spot in the country’s competitive truck market continuously year after year.”

“The Isuzu brand has been dominating the market for many consecutive years and much of that strength comes from our light-duty ELF trucks. However, in the middle of last year, we further made a significant impression with the entry of the new generation Isuzu GIGA truck range, comprising the ‘C&E’ series in five new models for high-demand customers in the heavy-duty and prime mover segment.”

Isuzu’s new-gen trucks come with an aerodynamic design, higher performance, increased efficiency, and greater reliability. They captured the interest of customers and became a promising contributor to the business, leading the brand to hit the historical milestone and outperformed the previous sales record of 6,391 units made in 2015.

The automaker did encounter some supply chain problems due to the global pandemic but it managed to remain resilient and continued to stay on top of the curve. “Several crucial elements that we have executed well have definitely ensured the stability of our competitive edge. Having an extensive and close rapport dealership network is definitely one of the important factors here”, said Okazoe. 

The company's dealership network in Malaysia comprises 48 centres spread across every state and at strategic locations committed to delivering quality products, technical expertise, and services to customers.

Also read: Isuzu Malaysia 3S Centre in Ipoh gets a fresh outlook and new facilities