Honda CR-V tops H1 2024 sales chart in Malaysia
KUALA LUMPUR: The Honda CR-V has claimed the top spot in Malaysia's C-segment SUV sales for the first half of 2024, solidifying its position as a leader in the market.
KEY TAKEAWAYS
In how many variants is the 2024 Honda CR-V available in Malaysia?
The 2024 Honda CR-V is offered in four trim options in the local market - S, E, V, and RS with a starting price of RM159,900 and up to RM195,900.What factors helped the Honda CR-V top H1 2024 sales charts?
The Honda CR-V topped the sales chart due to its well-rounded features, including a powerful yet efficient 1.5-litre VTEC Turbo engine, advanced safety systems like Honda Sensing, and a spacious, tech-savvy interior.How many units of the Honda CR-V were sold in the first half of 2024?
Honda sold approximately 5,100 units of the CR-V in Malaysia during the first half of 2024, with 980 units sold in June alone.As per the Road and Transportation Department data, the CR-V sold an impressive 980 units in June alone, thus bringing its total sales to 5,100 units for the first six months of the year. This achievement puts Honda well ahead of competitors like the Proton X70.
The success of the CR-V can be attributed to several factors including the launch of the 2024 CR-V earlier this year. Here are a few key highlights of the new model -
- The new model features four variants, each powered by a refined 1.5-litre VTEC Turbo engine, which has been praised for its balance of power and efficiency.
- The 2024 CR-V also boasts an array of advanced safety features, such as the Honda Sensing suite, which includes adaptive cruise control, lane-keeping assist, and collision mitigation braking system.
- The CR-V's interior design and technology upgrades have contributed to its popularity. The SUV offers a spacious and comfortable cabin, equipped with a user-friendly infotainment system that supports Apple CarPlay and Android Auto.
- The car’s versatility with its ample cargo space and foldable rear seats, makes it an ideal choice for families and individuals with active lifestyles.
- The enhanced model resonates well with Malaysian consumers, who prioritize both performance and safety in their vehicle choices.
Furthermore, the automaker has also proactively engaged with customers through various promotional activities and customer service initiatives, likely boosting its sales. In short, Honda’s strong dealership network and after-sales support have helped it maintain customer loyalty and satisfaction, thus driving the CR-Vs success further in the market.
Honda CR-V's future in Malaysia
Looking ahead, the CR-V is expected to continue to dominate the Malaysian SUV market, with ongoing demand driven by its well-rounded features, reliability, and strong reputation. Also, as the competition in the SUV arena intensifies, CR-Vs performance in the second half of 2024 will be closely watched by industry experts and consumers alike.
Also Read: Honda Malaysia 2024 Roadmap: 95k units sales target, two new launches, and more
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