Get a glimpse of 2021 Ford Bronco family

KUALA LUMPUR: When will Ford Bronco arrive? Is a question everyone in the auto arena is asking nowadays. After a series of speculations, teasers, and spy images, the car will greet us all on the 13th of July. And the best part is, the all-new Bronco will arrive in three trim levels, each with its individual characteristics.

In the recent teaser video dropped by the company, we get a glimpse of all the three Bronco versions and believe us they all look promising. Included in the new Bronco lineup is a - 4-door, 2-door, and Sport trim. What we also know for sure is the presence of all-wheel drive as a standard option.

In addition to the introduction of the new off-roader, the company came up with a new slogan that reads 'Built Wild'. This new catchphrase perfectly summarizes the off-roader's effort to be one of the best modern machines in the segment.

Ford President for America and International Markets Group, Kumar Galhotra, said, "Rugged vehicles are in our heritage, and we see strong growth opportunities with this ever-more popular segment. He further said, "The Bronco brand meets that need by creating a family of truly capable off-roaders to take our customers further into the wild. We've leveraged extensive off-road experience from vehicles like our F-150 Raptor to ensure that every Bronco delivers the 'Built Wild' toughness and durability our customers expect."

Ford's official media press release that also included the off-roader's teaser image takes us down Bronco's memory lane. It is impressive to know that the Ford iconic off-roader appeared in more than 200 songs and 1200 movies. Also, it is the most framed off-road car of America, with the first-gen model's pricing skyrocketing in the last few years.

Not just the car, but Ford is also planning several off-road adventures for the new Bronco owners, involving outdoor playgrounds improving their skill levels.

In the upcoming days, more information about the new Bronco will surface, so stay tuned.

Also Read: Check out the first official look of the next-gen Ford F-150 pick-up