KUALA LUMPUR: Chery's luxury sub-brand, Jaecoo, is set to cause a stir in the Malaysian market. Earlier this month, the automaker inaugurated its assembly plant in the Shah Alam industrial zone, the first Jaecoo plant in the ASEAN region. And now it has opened its first 3S centre in Klang Valley, located in Glenmarie, Shah Alam. This is the first of 35 stores Jaecoo plans to inaugurate in the coming months.

The key highlights of Jaecoo 3S Glenmarie centre are as follows -

• Operated by ES Premium Holdings Sdn Bhd, the first Jaecoo store introduces the brand’s distinct premium ownership experience to prospective customers.
• Spanned across a built-up area of 23,000 sq ft, the centre features a showroom area, after-sales service area, and service parts storage

• The store welcomes customers with a spacious Super Walkway showcasing up to seven display models from the ground floor to the first floor.
• Customers can interact with LED displays and understand the vehicle’s specifications on their own.
• Professionally trained sales advisors are also available to address customer inquiries and arrange test drives. The soon-to-be-launched Jaecoo J7 is currently available for a test drive.

• There is also a specially designed delivery lounge that underpins the brand’s ‘From Classic, Beyond Classic’ DNA.
• It also houses a cosy customer lounge with a dedicated coffee and tea bar, high-speed internet, and prayer rooms. The dealership expects an average monthly visitor count of 300.

• Furthermore, ES Premium's Jaecoo 3S Dealership ensures a seamless after-sales experience with fully equipped service bays (including an EV bay), a team of dedicated service managers, and a warehouse well-stocked with genuine Jaecoo parts.
• The service centre is capable of handling over 500 vehicles a month.

“We are thrilled to launch our flagship 3S dealership in the heart of Glenmarie Autocity, a testament to Jaecoo’s readiness to cater to customers in Malaysia. We have invested in a strong network across the country to bring a premium ownership experience both today and for the future. Our investment in the Glenmarie flagship dealership, which is valued at RM 5.5 million, is a clear indication of our commitment to grow the premium off-road SUV market for the long term,” said Jaecoo Malaysia Vice President, Emily Lek.

“We are proud to be part of the Jaecoo Malaysia network of dealers and bring to life the premium experience that Jaecoo envisions, and customers expect. We hope to elevate the exploratory experience as customers walk in by integrating digital elements, paired with personalised service through our capable sales and service advisors,” said ES Premium Sdn Bhd Managing Director, Fanny Yap. 

With the opening of the Jaecoo 3S centre in Glenmarie, the launch of the brand’s first model, the J7, is expected to happen very soon.

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