Federal Auto teams up with Jaecoo Malaysia, opens new dealership at Menara MBMR

KUALA LUMPUR:  Federal Auto Group, a division of MBM Resources Berhad, has taken a significant step forward by establishing a strategic partnership with Jaecoo Malaysia. This collaboration has led to the inauguration of a brand-new Jaecoo dealership located at Menara MBMR, Kuala Lumpur, signaling a bold expansion in Federal Auto’s mission to provide a premium automotive experience to its clientele.

The newly opened dealership, managed by FA Sino Premium Sdn. Bhd., a subsidiary of Federal Auto Group, is designed to be a dedicated Jaecoo outlet, where customers can expect top-tier service and an exceptional purchasing experience.

“Locating our first Jaecoo showroom here in Menara MBMR is going back to our roots where Federal Auto started selling cars in KL at this prestigious location in 1970,” commented Ms. Wong Fay Lee, Chairman of Federal Auto. ““Jaecoo team has proven themselves as a brand that is unhesitating and swift in setting up the distribution infrastructure and bringing the promised vehicle models into Malaysia”.

Looking ahead, Federal Auto has announced plans to expand further by opening a 4S outlet in Segambut by 2025, signaling their continued commitment to growth and customer satisfaction.

Ms. Wong Fay Lee also praised Jaecoo Malaysia's efficiency in establishing its distribution network and delivering on its promises to introduce new vehicle models to the Malaysian market. “We are proud and thrilled to begin our partnership with Jaecoo Malaysia," she stated.

Jaecoo Malaysia's Vice President, Emily Lek, echoed this sentiment, highlighting the strategic partnership's potential. “Jaecoo’s distinctive position as a challenger SUV brand, paired with Federal Auto’s legacy as an experienced premium auto retailer, is a winning synergy. This strategic partnership is firmly rooted in our shared passion for excellence and long-term growth. Together, we are excited to raise the bar in delivering a truly premium ownership experience to benefit customers,” she said.

This new dealership at Menara MBMR is a testament to Federal Auto Group's ongoing expansion and its strengthening presence in the Malaysian automotive industry. Customers can visit the Jaecoo dealership at Menara MBMR, Jalan Syed Putra, or reach out via contact number: 014 – 385 9876.

Federal Auto Group, established in 1960, has become a prominent figure in Malaysia's automotive industry, known for its unwavering commitment to quality and customer satisfaction. Over the years, the company has evolved from a single outlet into a major player in the premium automotive sector, representing some of the most prestigious global brands. Federal Auto has consistently demonstrated its expertise in the market by offering a diverse range of vehicles, including renowned brands like Volvo and Volkswagen.

With over six decades of experience, Federal Auto has built a strong reputation for delivering not just vehicles but also a comprehensive automotive experience, encompassing sales, aftersales services, and a customer-centric approach. Their portfolio reflects a dedication to premium quality, making them a trusted name for those seeking high-end automotive solutions in Malaysia.

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