Best Volkswagen dealership in Malaysia is Lee Motors Autohaus
KUALA LUMPUR: Volkswagen Passengers Cars Malaysia has recently announced the Dealership Awards 2021, which recognises the dealers' efforts committed to delivering excellent sales and aftersales experiences to the end consumers.
KEY TAKEAWAYS
In how many categories did Lee Motors Autohaus win awards at the 2021 Volkswagen Dealership Awards?
Lee Motors Autohaus won awards in two out of 4 categories viz. Dealer of the Year and Best Dealer for Category B.Which category has been introduced for the year 2021?
Das WeltAuto (DWA) is a new award that was introduced for the year 2021. It measures the dealers’ performance in terms of pre-owned vehicle activities with their adherence to standards and processes.The annual awards show judges the dealer's achievements and efforts in terms of sales, aftersales, marketing, customer satisfaction, and human resources qualification. This year, VPCM has also added one more category to the list, and that is Das WeltAuto. It measures the performance of pre-owned vehicle activities with their adherence to standards and processes.
For the unacquainted, Volkswagen Malaysia commenced Das WeltAuto in 2019, offering the customers an option to buy certified pre-owned Volkswagen cars with confidence and peace of mind. Currently, a total of 9 Volkswagen dealerships nationwide run this programme.
Back to the awards, here are the winners of the respective categories -
Category-wise winners list
Dealer of the Year |
Lee Motors Autohaus (Volkswagen Alor Setar) |
Best Dealer for Category A |
F.A. Wagen (Volkswagen Glenmarie) |
Best Dealer for Category B |
Lee Motors Autohaus (Volkswagen Alor Setar) |
Best Dealer for Das WeltAuto |
PHS Autohaus (Volkswagen Puchong) |
Star of the year
With the above list, it is pretty clear that the star of the year is Lee Motors Autohaus (Volkswagen Alor Setar) as it won excellence in two out of 4 categories. While appreciating the winner, VPCM said the team has not only met the expectations but also went beyond that.
With the help of creative and well-executed campaigns, it managed to hit a solid sales target, while its top-notch service helped it achieve excellent customer satisfaction results.
Appreciation words by MD
Volkswagen Dealership Awards 2021 were presented by Erik Winter, the company's Managing Director, Deenan Nadar, Aftersales Director, and Lee Wen Hsiang, Head of Sales & Das WeltAuto.
Erik Winter appreciated the efforts of Volkswagen dealers in 2021. He said, "The bar has been raised, and this year's winners truly deserved the accolades. We have achieved so much together - beyond offering our products to the market, we have further enhanced the ownership experience with our Volkswagen Cares initiatives, as evident in the Car.Advisor ratings given by customers. I look forward to even higher levels of excellence from our dealers in 2022."
So, now you know which Volkswagen dealership you should visit in the case of servicing your owned VW car or buying a new one.
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