Audi and Volkswagen changed logos to spread the message of social distancing

KUALA LUMPUR: Coronavirus is hitting the economy at a global level. The impact of this pandemic disease can be easily observed in the automobile industry. In the past few weeks, several automakers have suspended their production activities and mega launch events. While some have started to produce face masks, ventilators, and other essential stuff to support the community in this tough time. The government is trying hard to control the spread of the coronavirus. Prime Minister Muhyiddin Yassin declared the movement control order in the country for maintaining the social distance. Amid all this, the two big automakers- Audi and Volkswagen have changed their iconic logos temporarily to promote the message of social distancing. 

In the new Volkswagen logo, we can see the separation of traditionally attached  ‘V’ and ‘W’ alphabets with a view to signify the distance which we need to keep from each other. While the updated badge of Audi shows the de-linking of a four-rings pattern which is the iconic identity of the brand since 1930. The firms posted temporarily designed badges on their official site and social media accounts.

Volkswagen also released a video showing distance with a caption, “At Volkswagen, we traditionally stand together in all crises and support each other. We are convinced that together we will find new ways and solutions that will enable us to overcome this crisis. Right now it is particularly important that we follow the rules of conduct and hygiene with a lot of discipline. Stay safe - keep social distance! #flattenthecurve.”

It is obvious that these are not permanent changes and you will not see the space-out logos on the actual cars. But this initiative of the automakers is really appreciable. At this time, we all have to keep the social distancing to win over the coronavirus.

Also read: COVID-19: How automakers are playing their part