Alami Proton 2015 attracted 17k visitors, RM30MIL in bookings and sales!

Kuala Lumpur: The Alami Proton 2015 which was held by Proton Holdings Bhd at its headquarters in Shah Alam last weekend saw more than 17,000 visitors to the two-day carnival despite the worsening haze during the weekend.

Proton also recorded more than RM30 million in bookings and sales value which included sales of new cars, Proton parts, merchandise and auction of used cars.

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For the two-day event which took place on 3 and 4 October 2015, the entire facilities at Proton’s headquarters in Centre of Excellence (COE) and its R&D building and production plant in Shah Alam were open to the general public.

The highlight of the event was a special concert by Malaysia’s popular rock legend, Amy Search and Ratu Rock, Ella. Apart from that, a teacher from Sekolah Kebangsaan Puchong, Selangor, Zunaini Zakaria, 37, was announced as the grand prize winner of a Proton Iriz, while Abdul Alim Abdullah, 38, who came from Sepang to test drive the new Saga Plus was surprised to have won a brand new Proton Suprima S under “Test Drive & Win A Car” programme!

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Dato’ Abdul Harith Abdullah, Chief Executive Officer of Proton addressed the mass on the carnival's success, “We would like to thank fellow Malaysians who came by to support us despite the unpredictable weather. We got very encouraging number of visitors on Saturday as the weather was better, but on Sunday morning as the haze got bad, the numbers were low. However, by noon and the API reading improved, we saw more number of visitors to the carnival. We can’t thank everyone enough for the support and the media played an important role too by giving us due publicity on what we have at the carnival.”

“Last year when we first did the Alami Proton carnival, our intention was to allow the public to see our technical capabilities, to highlight the vendors that supply us our parts and to encourage the public to understand and perhaps appreciate the talented local engineers and designers that we have in Proton. We wanted people to see for themselves that everything is done here in Proton by Malaysians for Malaysians and the developments done in our extensive Research and Development (R&D) facilities, one of the only automotive R&D in ASEAN. I believe we have achieved that goal last year,” Dato’ Harith added.

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“This year, we return with similar goals for more people to experience what Proton is all about, and we are thankful to fellow Malaysians that came to Alami Proton 2015 in support of Proton despite the discouraging weather. Of course, we gave out face masks to all visitors to Alami Proton 2015 and we are happy that they are able to enjoy themselves with the activities within our plant compound,” Dato’ Harith added further.

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Even more, this carnival gave platform to the brand to showcase and market its vehicles, including, 2016 Proton Perdana, Evolution of the Perdana, Proton Pick-up Concept, Iriz Active MkII Concept, Iriz and Exora prototypes equipped with a 1.3-litre turbo and six-speed Getrag manual transmission box.

IMAGE COURTESY: AUTOFREAKS.COM

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