ACO Tech celebrates 5 Years in Malaysia: Unveils next-gen Infotainment for Proton Cars

KUALA LUMPUR:  ACO Tech, a Malaysia-based joint venture between Proton, ECARX, and Altel, celebrated its fifth anniversary today by unveiling an array of next-generation mobility solutions.

Dedicated to transforming the driving experience through digital connectivity, ACO Tech marked this milestone with the “ATLAS RE:IMAGINE” event, highlighting the company’s steadfast commitment to innovation and its forward-looking vision for the future of smart mobility.

Key highlights included the introduction of enhanced Voice Recognition (VR) capabilities in Bahasa Melayu, Mandarin, and Cantonese, tailored specifically for Malaysian users. Additionally, ACO Tech is developing an Emergency Call (e-Call) response system and a cloud-enabled Vehicle-to-Vehicle (V2V) communication system aimed at improving safety during traffic incidents or accidents. For electric vehicle (EV) users, the company is working on a one-touch feature that will simplify locating charging stations, making payments, and planning trips through the built-in ATLAS application.

During the event, ACO Tech also launched a white paper titled “Application Scenarios and Data Governance of Connected Vehicles in Malaysia,” which examines the challenges and opportunities of connected vehicle data in the country. The paper outlines recommendations for improving data integration, road safety, and traffic management through emerging technologies like 5G, AI, and big data.

The event was attended by several key figures, including the Minister of Science, Technology and Innovation, Yang Berhormat Tuan Chang Lih Kang, and leaders from ACO Tech and PROTON. In conjunction with the anniversary, ACO Tech also revealed a new logo, symbolizing the company’s renewed vision and commitment to advancing smart mobility.

Reflecting on the company’s progress since its inception in 2019, ACO Tech’s CEO, Li Pu, highlighted the company’s achievements, including building a network of over 300,000 connected cars in Malaysia and forming strategic partnerships across various sectors.

“Our fifth anniversary marks a significant milestone in our journey as we continue to lead in innovative smart mobility solutions. We have combined local and international talents to develop new technologies that meet current and future consumer demands. ATLAS Re:Imagine is a testament to our commitment to advancing technology and delivering exceptional value to the industry, benefiting our customers, partners, and the country. In addition, we are very excited to introduce ACO Tech’s new logo that expresses the company’s renewed vision, direction, and drive towards the future of mobility. We extend our deepest gratitude to PROTON, government agencies, partners, and ACO Tech users for their ongoing support and trust over the past five years, which have been instrumental to our success,” Li Pu said.

Minister Yang Berhormat Tuan Chang Lih Kang, who also officiated the Proton DX Experience Store in Kuala Lumpur last year, commended ACO Tech for its significant contributions to Malaysia's technology landscape. He emphasized the government's dedication to supporting companies that lead the way in smart mobility innovation.

As ACO Tech looks ahead, the company remains focused on leveraging local and international talent to develop technologies that meet the needs of future generations, ensuring Malaysia’s position at the forefront of automotive technology.

One of the key highlights from the event was ACO Tech’s announcement that they are working on integrating YouTube, TikTok, and gaming apps into the ATLAS infotainment systems in Proton vehicles. Additionally, they are developing AI-based enhancements for the navigation system, designed to optimize journey times and provide accurate toll cost estimates. ACO Tech emphasized their commitment to continually updating the ATLAS navigation system, revealing that they have already implemented over 400 updates since its integration into the latest generation of Proton cars.

ACO Tech, is renowned for developing the ATLAS (ACO Tech Local Automotive Services) infotainment system for Proton cars, providing a user-friendly and highly localized digital experience. The infotainment UI is intuitive, allowing easy access to features like real-time traffic updates, online music streaming, and vehicle settings through a responsive touch interface and advanced voice command functionality. This collaboration ensures that Proton vehicles are equipped with a modern, connected, and interactive digital environment, enhancing the overall driving experience.

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