A new Ford 3S centre opening up at Penang

KUALA LUMPUR: The official distributor of Ford cars in Malaysia, Sime Darby Auto ConneXion (SDAC) today held the groundbreaking ceremony of the automaker's new 3S Centre.

Located in Penang, Ford’s new 3S Centre was built with an investment of RM 16.6 million and aims to strengthen the brand’s prospects and enhance the customer experience in the region.

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Ford Malaysia’s new 3S Centre in Penang: Key details

• Built on a 45,000 sq feet area
• Display area good enough for 6 cars
• A total of 18 service bays
• State-of-the-art facilities
• Built-in line with Ford’s global standards
• Completion by Q1 of 2024
• Easy accessibility thanks to its location (located along Jalan Baru in Seberang Prai)

“Together with our distributor partner Sime Darby Auto ConneXion-Ford, we are pleased to continue to expand our network in Malaysia with this latest facility. Penang is a key market with strong prospects for Ford and Sime Darby Auto ConneXion. Reinforcing our presence here, will enable us to continue bringing our growing line-up of world-class vehicles and top-notch services to customers in the northern region,” said DJ Simpson, Managing Director of Ford Asia Pacific Distributor Markets.

Sime Darby Auto ConneXion’s managing director, Terse Zuhair said, “This is indeed a significant milestone for us. As a 3S Centre offering end-to-end services, the facility will offer greater convenience and accessibility for Malaysians. This investment is a clear reflection of our commitment to meet the needs of the market, as we strive to raise the bar in elevating the customer experience.”

Also present at the ceremony in addition to DJ Simpson and Turse Zuhair were George Ngian (Head of Distribution Sales of SDAC) and Peter Chan (Dealer Principal of SDAC Penang).

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