300k plants by 2024; Perodua’s next big CSR programme

KUALA LUMPUR: It was only recently that Perodua held a tree plantation programm, called the Perodua Tree Planting Programme at the Kuala Selangor Nature Park. The said programme is part of the automaker’s CSR (Corporate Social Responsibility) folio and is conducted under the UMW Green Shoots Initiative (UGS).

Under its latest CSR initiative, the carmaker plans to plant a total of 300,000 trees by the end of 2023! At the recently conducted one-day plantation programme around 120 volunteers from the company were present along with several top officials like Perodua Group Chief Financial Officer, Cik Noor Zakiyah Hasan and Perodua General Manager of Corporate Relations and Communications Division, Puan Sulasi Haji Mahadi.

Around 174,000 trees have been planted and the remaining 133,000 trees will be planted by the end of this year. The automaker is currently focusing on planting mangroves as they are an integral part of the country's ecosystem.

Explaining the same Perodua President and Chief Executive Officer Dato’ Sri Zainal Abidin Ahmad said, “Mangroves are a vital part of Malaysia’s ecosystem as it helps to protect riverbanks from environmental risks, particularly from flooding and tsunami. Apart from that, mangrove trees protect water quality by removing nutrients and pollutants from stormwater runoff before they reach seagrass habitats and coral reefs. It also provides nursery habitat for many commercial fish and shellfish, thus contributing to the local abundance of seafood.”

“Given the huge benefits of mangrove trees, Perodua has decided to tie up with the Malaysian Nature Society for the tree planting activity as part of our CSR activity”, said the CEO.

“The tree planting event is also related to one of the SDG goals, namely goal number 15, Life on Land. Its objective is to stop biodiversity loss, stop land degradation, stop desertification, protect, restore, and promote sustainable use of terrestrial ecosystems and manage forests sustainably. Therefore, the tree planting activity organized by Perodua can help spread more awareness to conserve the earth,” he said.

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