Why Malaysians interest is consecutively increasing to buy their first household vehicle?

Why Malaysians interest is consecutively increasing to buy their first household vehicle?

Although car prices are considered expensive in Malaysia due to the high taxes and excise duties charged on foreign-made cars, this has not deterred Malaysians from continuing to buy cars at all. Buying a car is considered as the second most valuable investment for most Malaysians who pay a lot of attention to detail before buying a vehicle. Even, studies state that majority of Urban Malaysians generally own cars while they are still studying as opposed to people in other countries who usually buy their first car only after they have started working.

According to the J.D. Power 2015 Malaysia Sales Satisfaction Index (SSI) Study, the percentage of consumers in Malaysia who are purchasing their household’s first vehicle is increasing dramatically, creating new challenges and opportunities for dealer salespeople.

The study, now in its 13th year, has been redesigned in 2015 and examines six factors that contribute to overall customer satisfaction with their new-vehicle purchase experience in the mass market segment. In order of importance, those factors are:

JD-Power-Sales-Satisfaction-Index-2015-Malaysia-1

The study is based on responses from 2,371 new vehicle owners in the mass market segment, who purchased their vehicle between August 2014 and May 2015. Included in the study but not ranked due to small or insufficient sample size are Ford, Hyundai, Isuzu, Kia, Peugeot, Suzuki, and Volkswagen.

Read Also: Are Malaysian roads becoming safer or more dangerous?

Toyota ranks highest in overall sales satisfaction among mass market brands for a third consecutive year, with a score of 791. Toyota performs particularly well in all factors except sales initiation. Mitsubishi ranks second at 787 while Honda ranks third at 758.

JD-Power-Sales-Satisfaction-Index-2015-Malaysia

“Consumers who are buying their first vehicle have different requirements and expectations during the shopping experience than those who have purchased a new vehicle before, and that creates challenges for dealer salespeople,” said Rajaswaran Tharmalingam, country head, Malaysia, J.D. Power. “But it also creates great opportunities, as making a shopper’s first sales experience a positive and rewarding one can also build long-term customer loyalty and advocacy.”

Read Also: Top 5 Choices When You Buy Your First Car!

Asking about the resources for the information about both first-time and replacement vehicles during the purchase, buyers said that their decision process usually is a reflection of friends/ relatives review, owners of same make and websites.

Those who purchased their household’s first vehicle also mentioned auto shows (48%) and price guides (31%) as information sources, while replacement-vehicle buyers referred to ads/articles in newspapers/magazines (36%) and dealer owner/salesperson recommendations (34%).

Image and Data Courtesy: JD Power

Read Also: Top 10 Exclusive Car Collectors of the World (PART I)

Vishakha Ranawat

Vishakha Ranawat

An avid reader, Vishakha Ranawat realized she has had enough of drama in her life. Following her number one passion (enjoying solitude was actually number two), she decided to make the jump into the realm of automotive journalism. She appreciates the simple things in life but love to fantasize and explore about lavish cars. Back-to-basics of mechanical engineering and minimal electronics on board is what she always keep her prying eyes on! Effortlessely, rolling sound of astounding performance cars is something what from which she can't escape. Love thrill and exploring new tracks simply so as to fill the appetite. Yes, that's how she roll down and love to get rolled-out sitting inside a tech-motion home, her fantasy world of cars!

Read Full Bio

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

You might also be interested in

  • News
  • Featured Stories
  • Upcoming
  • Proton e.MAS 7 ev
    Proton e.MAS 7
    RM 120,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Yaris Cross
    Toyota Yaris Cross
    RM 130,400 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Hilux Champ
    Toyota Hilux Champ
    RM 59,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Perodua EM-O ev
    Perodua EM-O
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched
  • Kia EV3 ev
    Kia EV3
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched

Latest Car Videos on Zigwheels

Zigwheels
  • 2024 MG5 Review - If you ignore the noise, this thing is actually A-OK!
    2024 MG5 Review - If you ignore the noise, this thing is actually A-OK!
    21 Nov, 2024 .
  • Why Jaecoo J5 could be Malaysia’s next big SUV sensation!
    Why Jaecoo J5 could be Malaysia’s next big SUV sensation!
    14 Nov, 2024 .
  • ZEEKR X and ZEEKR 009 now open for booking in Malaysia
    ZEEKR X and ZEEKR 009 now open for booking in Malaysia
    15 Oct, 2024 .
  • 2024 smart#3 Pro review - The ideal daily?
    2024 smart#3 Pro review - The ideal daily?
    15 Oct, 2024 .
  • BMW i5 REALLY the Best EV for City Driving? Let's find out
    BMW i5 REALLY the Best EV for City Driving? Let's find out
    15 Oct, 2024 .
  • GMW Haval H6 | Review
    GMW Haval H6 | Review
    27 Sep, 2024 .
  • Leapmotor C10 Previewed in Malaysia
    Leapmotor C10 Previewed in Malaysia
    27 Sep, 2024 .
  • 2024 Mitsubishi Xpander Facelift is here! Starting from RM99,980
    2024 Mitsubishi Xpander Facelift is here! Starting from RM99,980
    23 Sep, 2024 .
  • 2024 Mercedes-Benz E-Class and GLC350e
    2024 Mercedes-Benz E-Class and GLC350e
    23 Sep, 2024 .
  • BYD’s got some exciting stuff going on at Sime Darby Motor's AutoMania this weekend!
    BYD’s got some exciting stuff going on at Sime Darby Motor's AutoMania this weekend!
    23 Sep, 2024 .
Watch Car Videos

Compare

You can add 3 variants maximum*